Twice a year, the fashion industry's biggest names gather at Porte de Versailles for Who's Next, Europe's leading ready-to-wear and accessories trade show, drawing nearly 45,000 professionals over three days. In January 2026, Munay took its place among them for the first time.

It was a milestone in every sense: the first time the brand stood in front of international buyers rather than a local audience, the first booth, the first three days spent entirely in the language of the trade, pitching, connecting, learning what it takes to be seen on a global stage. The energy was relentless, the pace unlike anything Munay had done before. It marked the moment the brand stopped introducing itself only to Geneva, and started introducing itself to the world.