Once a year, high in the Andes of Arequipa, the Comunidad Campesina de Pampa Cañahuas gathers for the chaccu, an ancestral Inca ritual in which wild vicuñas are carefully herded, sheared by hand, and released back into the mountains unharmed. Vicuña is a protected species; this is the only way its fiber can ethically exist. No farming, no domestication, only a centuries-old practice passed down, and a community's stewardship of an animal that belongs to no one but the mountain.

Munay's founder, Stella, is madrina (godmother) of the Pampa Cañahuas chaccu, an honorary role entrusted to her by the community itself, and a relationship that continues season after season, not a single visit. It is through this bond that Munay's vicuña pieces exist at all: rare not as a marketing word, but as a fact of how the fiber is made.

By producing in Peru and working with Peruvian companies and artisans, we seek to keep craftsmanship and knowledge connected to their place of origin. We favour carefully selected natural materials, timeless silhouettes and pieces conceived to live beyond a single season. For us, responsibility is not a claim, but an ongoing process, one built on transparency, traceability and the continuous improvement of how we source, create and communicate.

Creating something beautiful also means respecting what makes its creation possible. At Munay, natural fibres, human knowledge and the landscapes from which they originate are part of the same story.