A crowd of thousands, not a room of hundreds
Every autumn, Palexpo opens its doors to nearly 140,000 visitors over ten days, one of Geneva's biggest public gatherings, spanning everything from food to fashion to family entertainment. In November 2025, Munay took its place among them for the first time.
It was a different kind of test. Where Who's Next meant international buyers speaking the language of the trade, Les Automnales meant the general public, families, first-time visitors, people who'd never heard of baby alpaca or vicuña before walking past the stand. Ten days, a much wider net and the goal Munay had set for itself, reached. A chance to see how the collection landed outside its usual circles and it landed well.
It was a different kind of test. Where Who's Next meant international buyers speaking the language of the trade, Les Automnales meant the general public, families, first-time visitors, people who'd never heard of baby alpaca or vicuña before walking past the stand. Ten days, a much wider net and the goal Munay had set for itself, reached. A chance to see how the collection landed outside its usual circles and it landed well.
