Évolution

LE PARCOURS JUSQU'À PRÉSENT

Munay n'a pas été lancé, il a été construit, une commande, un voyage, une relation à la fois. Voici le récit de comment.

Évolution

  • August 2026

    A final trip to Peru brought several new contracts to life, expanding Munay's supplier network to 10 official partners. The trip also gave the brand a more public-facing presence, with new high-profile contacts made along the way.

  • June 2026

    A consignment agreement with Prunelle put Munay pieces in a boutique in Carouge, Geneva, for the first time. That same month, a second shoot in Arequipa went further into the landscapes where the alpacas themselves live.

  • March 2026

    A trip to Peru led to a representation agreement with Incalpaca, making Munay the exclusive gateway to their fiber across Switzerland.

  • February 2026

    That opportunity became real: the first vicuña piece sold to a client in Korea. A proof the brand was reaching international markets and the beginning of Munay's story with vicuña.

  • January 2026

    Munay took a booth at Who's Next, meeting international B2B buyers for the first time, a turning point that opened the door to vicuña, the finest fiber in the world.

  • November 2025

    That same month, the first professional photo shoot took place in Arequipa shot across the city's most iconic locations, with a proper team in place for the first time.

  • November 2025

    A stand at Palexpo brought Munay in front of Geneva's general public for the first time, sparking curiosity beyond those who already knew the brand.

  • September 2025

    Munay's first time at Première Vision in Paris, a first step onto the international stage, and a closer look at materials and suppliers beyond Peru.

  • January 2024

    First contact with a major Peruvian supplier, Grupo Michel, one of the giants of the alpaca industry, through Juan Pepe, the company's commercial director. A key connection for the brand's early growth, opening a deeper understanding of the fiber itself.

  • December 2023

    An invitation from the Comité de Chancy brought Munay to its first Christmas market, the first time the pieces sold to strangers, not just people who already knew Stella.

  • July 2023

    A second, larger order from Alpamayo, with Hugo again, this time to test more deeply, once June's presentation had confirmed the launch was real.

  • June 2023

    In the founder's mother's living room, the first pieces were presented and sold, one at a time.

  • April 2023

    Following the passing of her grandmother Lita, the person Munay would be built in tribute to, Stella's father brought back the first test garments from Arequipa, bought through Alpamayo.

Ce qui n'a pas changé

La croissance est facile à démontrer. Il est plus difficile de prouver qu'elle ne vous a rien coûté.

Depuis la première commande d'Alpamayo en 2023, trois choses sont restées exactement ce qu'elles étaient.

L'accent mis sur les fibres naturelles. En commençant par le bébé alpaga, puis en ajoutant la vigogne et enfin le coton pima, rien d'autre n'a trouvé sa place dans la collection, quelle que soit son ampleur.

Toujours fabriqué au Pérou. Chaque nouveau fournisseur, chaque nouveau contrat, a maintenu la production dans le même pays où l'histoire a commencé.

Toujours un nom, jamais un numéro. Chaque pièce, du premier vêtement d'essai à la toute dernière nouveauté, porte un nom quechua choisi délibérément pour honorer la grand-mère de Stella et sa culture.

Cette page explique le comment. Notre histoire explique le pourquoi.